KIKI continues to capture the hearts of global listeners with another knockout performance.

🎥 'Groundwork' MV: Dreamy Visuals and Dynamic Energy

On April 24, Starship Entertainment dropped the surprise 'Groundwork' music video from KIKI's debut album UNCUT GEM.

Although filmed before their official debut, the MV was released to celebrate the one-month anniversary of the album launch.

The visuals are captivating — blending vibrant lighting, bold colors, and clever camera work to create a constantly shifting atmosphere.

🌟 Storyline: From Empty Gyms to Wild Jungles

The MV starts with Haeum singing in a darkened gymnasium, before moving through abandoned fields, dense jungles, and twisting mazes.

Finally, KIKI reaches a symbolic 'graduation,' signaling a fresh new beginning.

Presented in an omnibus style, the video mixes quirky imagination with dynamic transitions and vibrant tones — breathing life into every frame.

📈 Positive Response: Fresh, Fun, and Full of Personality

The 'Groundwork' MV quickly gained traction, surpassing 217,000 YouTube views by April 25 at 4 PM.

Fans praised the MV's playful vibe and high production quality, calling it "fresh" and "visually addictive."

The song itself highlights KIKI's playful, youthful spirit.

With a bouncy 808 bass and vintage synth sounds, 'Groundwork' captures KIKI's colorful team identity — even weaving in lyrics inspired by the Korean playground game "I Am Ground."

🏆 KIKI's Rapid Rise Continues

Just 13 days after their official debut, KIKI clinched their first music show win with title track I DO ME, impressing with strong live vocals during encore stages.

KIKI is also hosting a KIKIBOX event through TikTok.

More details are available on their official SNS channels — stay tuned!

[Photo Credit: Starship Entertainment]