LE SSERAFIM is turning up the heat for their upcoming comeback, unveiling a dynamic promotional schedule packed with exciting content.
On February 18, SOURCE MUSIC released a promotional timetable video for LE SSERAFIM's 5th mini album, 'HOT', via HYBE LABELS' official YouTube channel.
A Fiery Comeback Teaser
The 24-second teaser featured a thermal imaging camera scanning for heat, eventually locking onto a blue-flamed tin case—hinting at the album's sizzling concept.
According to the schedule, LE SSERAFIM will kick off promotions with an album trailer on February 21, featuring narration in Korean, English, and Japanese.
A Carefully Planned Teaser Rollout
Following the trailer, fans can look forward to the release of concept photos, compact & Weverse album images, and SNS-related content that will intertwine with the members' social media posts, adding an interactive element to the campaign.
As March begins, the group will shift focus to the music itself. A track sampler (March 3) will introduce fans to the album's sound, followed by the tracklist and highlight medley dropping in stages.
Excitement Builds for 'HOT'
Right before the official release, LE SSERAFIM will tease their title track with two music video teasers on March 12 and 13, ensuring anticipation remains at an all-time high.
LE SSERAFIM's 5th mini album, 'HOT', is set to drop on March 14 at 1 PM KST—bringing the group's bold and powerful energy back to the forefront.
Photo Credit: SOURCE MUSIC