Karina, the leader of aespa, has been announced as the new model for Sprite this year. Coca-Cola revealed on the 17th that Karina will be the face of the brand's upcoming campaigns, bringing her charisma and stage presence to the refreshing world of Sprite.

Karina x Sprite: A Refreshing Collaboration

Karina, known for her powerful performances and undeniable star quality, has captivated fans worldwide as the leader of 4th-gen powerhouse aespa. With her stunning visuals, sharp dance moves, and confident energy, she is set to bring a whole new level of excitement to Sprite's latest campaign.

Sprite's upcoming campaign with Karina will focus on enhancing the fiery kick of spicy food with the ultimate refreshment. The brand plans to showcase a global ad film, highlighting the thrill of cool, fizzy refreshment paired with bold flavors. Karina's unique "spicy" charm will take center stage in a visually striking commercial set to launch next month.

Karina's "Spicy" Energy Meets Sprite's Refreshing Kick

A Coca-Cola representative shared their enthusiasm for the partnership, stating, "Karina previously showcased her 'spicy' charms through the song 'Spicy.' We're excited to see the synergy she brings to Sprite, amplifying the fun and refreshing experience of our brand."

With Karina's magnetic presence and Sprite's signature crisp taste, this collaboration is set to make waves both in K-pop and the beverage industry. Stay tuned for the official campaign release next month! 🚀💚

Photo Credit: Coca-Cola