YG's BABYMONSTER continues their streak of popularity with their first full-length album, [DRIP], as their third music video, 'Love In My Heart,' rekindles excitement among fans.

Released on December 16, the 'Love In My Heart' music video is marked by its sentimental mood and analog-style aesthetics. Featuring picturesque backdrops like a park overgrown with reeds, open hills, and a vintage hideout, the video highlights the members' refreshing visuals, further enhancing the song's appeal.

Unlike their previous releases, this MV is dramatized, earning positive responses. It portrays BABYMONSTER embarking on a journey to find the origin of a rainbow, captured like a cinematic experience. Fans found it reminiscent of the group's journey as seven unique members, each contributing their individual charm to create a harmonious whole, akin to a beautiful rainbow.

Moreover, the members captured attention with delicate emotional expressions instead of dynamic performances, showcasing their ability to embody diverse concepts. Fans are enthusiastically responding to this new facet of BABYMONSTER, which stands apart from the original hip-hop vibe of 'CLIK CLAK' and the vibrant energy of 'DRIP.'

Fans from various countries have shared heartfelt reactions, saying, "The storyline reminds me of the journey since 'Last Evaluation,' a touching video for fans," "It feels like a BABYMONSTER youth drama," "Hearing this live at a concert would be overwhelming," and "This is a quintessential YG-style MV infused with BABYMONSTER's unique essence."

Meanwhile, BABYMONSTER is set to kick off their debut world tour at Seoul's KSPO DOME on January 25 and 26. As one of the fastest rookie girl groups to headline the venue, they will then perform in New Jersey and Los Angeles in the U.S., and Kanagawa, Aichi, Osaka, and Fukuoka in Japan, further expanding their global reach.