TWICE has expressed their excitement about releasing their new mini-album, STRATEGY, and its title track, "STRATEGY (feat. Megan Thee Stallion)."
The album, released on December 6, explores themes of love strategies—from the allure of captivating a loved one to conveying heartfelt emotions and cherishing heavenly moments with a significant other. This marks TWICE's first title track collaboration, with Grammy-winning rapper Megan Thee Stallion, following their previous collaboration on "Mamushi (Remix)."
Below are excerpts from a Q&A shared by JYP Entertainment with TWICE members ahead of the album's release:
On Their Comeback After 10 Months:
- Nayeon: "It's been a while since our last comeback. I hope ONCEs love this album as much as we do. The title track 'STRATEGY' reflects TWICE's unique take on love strategies. Please look forward to it."
- Jeongyeon: "Fans have waited nearly a year for this release. It's a project we worked hard on, and we hope you'll enjoy it."
- Sana: "This album was especially fun to work on. From having our first-ever title track featuring another artist to incorporating new ideas into the choreography, it's a highly satisfying project for us."
- Tzuyu: "Working with Megan Thee Stallion, such a powerful hip-hop artist, was incredible. We had so much fun collaborating with her."
On Collaborating with Megan Thee Stallion:
- Jeongyeon: "We were thrilled to work with her again. She even came to Korea for the music video shoot and uplifted us with her energy and compliments, calling us the 'cutest and prettiest'."
- Jihyo: "Megan made an effort to learn Korean during the process, and it was touching to see her take an interest in our language and culture."
On Their New Tracks:
- Jihyo: "Songs like 'Kiss My Troubles Away' and 'Like It Like It' are perfect for energizing your morning. 'Sweetest Obsession' pairs beautifully with coffee and desserts, while 'Magical' is ideal for snowy days."
- Tzuyu: "'Sweetest Obsession' is a great soundtrack for sharing precious moments with loved ones during the holidays."
On Dahyun's Songwriting for "Keeper":
- Dahyun: "'Keeper' reflects sweet, tender emotions. I'm proud that a song I wrote was considered as a title track candidate."
On What They Hope the Album Will Mean to Fans:
- Jeongyeon: "We hope it's an album that makes people say, 'That's so TWICE!'"
- Chaeyoung: "We want this to be another album that showcases TWICE's evolution while helping fans wrap up 2024 with us."
- Tzuyu: "The album includes a significant first for us—a title track with a featured artist. It's a meaningful project that feels like a gift to our fans."
On Expanding Their Global Presence:
- Jeongyeon: "We've been amazed at how warmly we've been received on global stages, from Amazon Music Live to our upcoming appearance as special guests for Coldplay's Korea concert. This growth is exciting."
- Momo: "Feeling the love from audiences worldwide keeps us motivated to show fresh sides of TWICE."
- Jihyo: "It's incredible to see the scale of support we're receiving globally, and we're determined to continue evolving as a group."
TWICE's Unique Strategy for Sustained Success:
- Jihyo: "Our strong bond and positivity resonate with people. This album brings both familiarity and novelty, and we can't wait to see fans' reactions."
- Tzuyu: "Our strategy is to connect with more fans worldwide. Through this album, we hope to attract new listeners while deepening our connection with ONCEs."
The album is now available on major streaming platforms, with the music video for "STRATEGY (feat. Megan Thee Stallion)" also out.