BLACKPINK's Rosé ranked first in the November 2024 Idol Individual Brand Reputation big data analysis.

The Korea Corporate Reputation Research Institute extracted 185,634,868 pieces of big data from 1,730 idol individuals between October 28 and November 28, 2024. The analysis was conducted based on consumer participation, media coverage, communication, and community indexes to calculate brand reputation scores. Compared to October's big data of 167,590,809 pieces, this represents a 10.77% increase.

Brand reputation index is a metric derived from big data analysis, measuring the influence of consumers' online habits on brand consumption. This analysis assesses positive and negative feedback, media interest, consumer engagement, and communication levels. Monitoring by brand reputation editors and risk assessments are also included.

The Top 30 Idol Individual Brand Reputation Rankings for November 2024

BLACKPINK's Rosé, aespa's Karina, BTS's Jin, BIGBANG's G-Dragon, BLACKPINK's Jennie, IVE's Jang Wonyoung, ASTRO's Cha Eunwoo, aespa's Winter, Girls' Generation's Taeyeon, IVE's Ahn Yujin, BTS's Jimin, BLACKPINK's Jisoo, Red Velvet's Irene, BTS's Jungkook, SEVENTEEN's Jun, BLACKPINK's Lisa, SEVENTEEN's Mingyu, SHINee's Key, SEVENTEEN's Jeonghan, IVE's Rei, Girls' Generation's Seohyun, BTS's V, BTS's RM, Girls' Generation's Yoona, SEVENTEEN's Wonwoo, Red Velvet's Wendy, EXO's Baekhyun, IVE's Leeseo, THE BOYZ's Juyeon, THE BOYZ's Hyunjae.

Rosé's Brand Reputation Performance

Rosé achieved a brand reputation index of 19,872,121, with a participation index of 3,073,146, media index of 2,953,976, communication index of 6,474,120, and community index of 7,370,879. Compared to her October score of 4,923,535, this marks a 303.61% increase.

Rankings Breakdown

2nd place: aespa's Karina with a brand reputation index of 7,925,856 (12.81% increase).

3rd place: BTS's Jin with a brand reputation index of 7,183,205 (82.96% increase).

4th place: BIGBANG's G-Dragon with a brand reputation index of 6,252,165.

5th place: BLACKPINK's Jennie with a brand reputation index of 5,531,206 (37.81% decrease).

Expert Analysis

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented, "BLACKPINK's Rosé took first place in the November 2024 Idol Individual Brand Reputation Rankings. Compared to October's analysis, brand consumption rose by 58.45%, brand issues by 20.60%, communication by 1.33%, and brand spread by 10.12%."

He added, "In Rosé's link analysis, keywords such as 'participate,' 'warm,' and 'sincere' scored high. Keyword analysis highlighted 'apartment,' 'Billboard,' and 'Bruno Mars.' Positive sentiment ratio for her brand reached an impressive 96.90%."

Top 100 Rankings for November 2024 Idol Individual Brand Reputation

BLACKPINK's Rosé, aespa's Karina, BTS's Jin, BIGBANG's G-Dragon, BLACKPINK's Jennie, IVE's Jang Wonyoung, ASTRO's Cha Eunwoo, aespa's Winter, Girls' Generation's Taeyeon, IVE's Ahn Yujin, BTS's Jimin, BLACKPINK's Jisoo, Red Velvet's Irene, BTS's Jungkook, SEVENTEEN's Jun, BLACKPINK's Lisa, SEVENTEEN's Mingyu, SHINee's Key, SEVENTEEN's Jeonghan, IVE's Rei, Girls' Generation's Seohyun, BTS's V, BTS's RM, Girls' Generation's Yoona, SEVENTEEN's Wonwoo, Red Velvet's Wendy, EXO's Baekhyun, IVE's Leeseo, THE BOYZ's Juyeon, THE BOYZ's Hyunjae, Red Velvet's Seulgi, aespa's Ningning, Red Velvet's Joy, aespa's Giselle, Wanna One's Kang Daniel, TWICE's Nayeon, IVE's Liz, SEVENTEEN's Woozi, NMIXX's Sullyoon, Oh My Girl's Seunghee, Red Velvet's Yeri, IVE's Gaeul, SEVENTEEN's S.Coups, SEVENTEEN's Joshua, Girls' Generation's Yuri, (G)I-DLE's Soyeon, TWICE's Mina, Oh My Girl's YooA, Cignature's Jiwon, BTS's J-Hope, Super Junior's Kyuhyun, Super Junior's Heechul, LE SSERAFIM's Kim Chaewon, SEVENTEEN's Dokyeom, Oh My Girl's Arin, SHINee's Minho, SHINee's Taemin, SEVENTEEN's Seungkwan, RIIZE's Wonbin, Girls' Generation's Sooyoung, Oh My Girl's Mimi, THE BOYZ's Sunwoo, NCT's Jaehyun, TWICE's Jihyo, TWICE's Jeongyeon, Super Junior's Siwon, NCT's Mark, BIGBANG's Taeyang, Oh My Girl's Hyojung, LE SSERAFIM's Kazuha, LE SSERAFIM's Sakura, SEVENTEEN's Hoshi, RIIZE's Anton, LE SSERAFIM's Hong Eunchae, NCT's Doyoung, SHINee's Onew, KISS OF LIFE's Natty, ITZY's Yuna, DIA's Jung Chaeyeon, ITZY's Ryujin, ITZY's Yeji, BIGBANG's Daesung, MAMAMOO's Hwasa, Highlight's Yoon Doojoon, RIIZE's Sohee, NMIXX's Haewon, ITZY's Chaeryeong, BTOB's Minhyuk, Wanna One's Park Jihoon, BTOB's Im Hyunsik, TVXQ's Yunho, ITZY's Lia, WINNER's Song Mino, AB6IX's Lee Daehwi, ILL-IT's Wonhee, RIIZE's Sungchan, Wanna One's Hwang Minhyun, Wanna One's Kim Jaehwan, WINNER's Kim Jinwoo, and Wanna One's Ong Seongwu.