SEVENTEEN STREET is set to open.

Pledis Entertainment announced on the 16th that "SEVENTEEN STREET in Apgujeong" will operate for ten days, from today until the 25th, in the Apgujeong area of Gangnam, Seoul.

Visitors will be able to experience SEVENTEEN's new album with all five senses. The event features a pop-up that brings to life the message of SEVENTEEN's 12th mini-album 'SPILL THE FEELS,' a collaboration with nearby businesses, and even a lodging experience inspired by the album's theme.

The set of the music video for the title track 'LOVE, MONEY, FAME' (feat. DJ Khaled) has been recreated in real life. Airbnb and other space experts collaborated to bring the introspective mood of the music video into a stayable accommodation.

There is also a chance for CARAT (the fandom) to reflect on their inner selves. One of the main pop-up experiences involves analyzing brainwaves to capture the color of one's emotions, connecting with the theme of the 12th mini-album's trailer.

The event also includes exhibition programs. Visitors can participate in completing the message "LOVE IS" from the title track's music video in their own way. There is also a sachet zone where participants can encapsulate their emotions into fragrance.

The experience continues with collaborations throughout the area. Nearby restaurants, cafes, flower shops, and perfume workshops are part of "SEVENTEEN STREET in Apgujeong," making it possible to enjoy SEVENTEEN's celebration all over the neighborhood.

SEVENTEEN has already proven their album power with their new release, achieving double million-seller status upon their comeback. The title track has also started strong, immediately entering the top ranks of major music charts like Melon.

SEVENTEEN is continuing their momentum with their 'RIGHT HERE' world tour. The tour kicked off in spectacular fashion at Goyang Stadium on the 12th and 13th with 58,000 fans. They will soon visit key cities across the U.S., Japan, and Asia.