aespa is heating up their comeback with the opening of a special pop-up store to celebrate their new release.
From October 21 to November 3, aespa will host the 'Whiplash' pop-up event titled 'aespa Week - Whiplash Mood' at a studio in Seongdong-gu, Seoul, to commemorate the release of their 5th mini album 'Whiplash'.
The space will be designed as an immersive, sensory experience, reinterpreting the concept of the new album. It will feature large kinetic objects representing ae-aespa, the irresistible force that controls the virtual aespa.
A special event for some of their fanbase, MYs, is also planned. On the album release day, 150 official fan club members will be invited to a 'Whiplash Mood Pre-Launch Party.'
aespa will also engage with their domestic and international fans. Prior to the opening of the pop-up store, the group will broadcast a countdown live event at 5 PM on platforms like YouTube, TikTok, and Weverse.
Their agency said, "aespa will communicate live with global music fans through this event, raising excitement for both the comeback and the pop-up store."
Meanwhile, aespa will release 'Whiplash' on October 21.