IVE collaborates with a global soda brand. Releasing a collaboration sound.

On the 16th, Starship Entertainment posted the image of '2024 Pepsi Partner IVE Coming Soon' on IVE's official SNS. The gradient of blue and lime colors stood out.

IVE will release a new song on the 28th. This is a collaboration song with Pepsi. Following ‘I WANT’ released last year, they will be releasing a collaboration song for the second year in a row.

IVE is leading the Pepsi campaign again this year. AN YUJIN established a relationship with Pepsi in 2021. In 2022, ANG WONYOUNG and LEESEO participated. They filmed a full-length IVE commercial last year.

The agency said, “IVE has joined Pepsi as a complete group since 2023,” and asked, “Please look forward to what unique charms they will show through this new song.”

Meanwhile, IVE is conducting its first world tour, ‘Show What I Have’. Tours 27 cities in 19 countries around the world. An encore tour in Seoul is scheduled for August.