RIIZE (SM Entertainment) decorated the digital cover of the June issue of Billboard magazine, a famous American music media outlet.

The June issue of Billboard Magazine, released on the Billboard official website on the 13th (local time), contained various stories related to Riize, including digital covers, special interview videos and articles, and special articles written by local journalists.

In particular, Billboard said in a special article titled 'ON THE RIIZE: MEET K-POP'S NEW, DOWN TO EARTH STARS' that "Riize is a unique genre of 'emotional pop'. We are captivating music fans around the world by embracing authenticity and friendliness."

At the same time, according to data from Luminate, an American music market analysis company, Riize's previous songs, which debuted in September 2023, have already recorded more than 640 million streams worldwide, saying, "We continue to follow the style that young people like." He expressed his high interest in Riize's music, saying, "It's a song that lingers in my ears."

In response,Riizesaid, "We call our independent genre 'emotional pop' because we want people to be able to empathize emotionally with Riize's music, so all the members are deeply involved in the music, so we just try to show the true side of the team rather than a concept."

Additionally, Billboard quoted John Fleckenstein, CEO of RCA Records, which signed a label contract with Riize, as saying, "We are focusing on ways to increase Riize's presence in the United States," and added that in the future, including the United States, It raised even more expectations for Riize's growth in the global music market.

Meanwhile,Riize will release its first mini album 'Rising' on the 17th.