Pepsi and Starship Entertainment released the key visual image of '2024 Pepsi Campaign' partner IVE through their official SNS at 7PM on April 15th.

The released image captured IVE wearing a casual black outfit against the background of the vivid blue color symbolizing Pepsi, radiating cool charisma.

In the image, IVE posed in various poses while holding Pepsi Zero Sugar Lime flavor and the new product Pineapple flavor, appealing with their own unique charms. The lovely visuals and bright smile which are reminiscent of the refreshing feeling of the product, shook the hearts of global fans and brought about an explosive response.

Pepsi introduced a new logo, changed for the first time in about 13 years, through the '2024 Pepsi Campaign'. Pepsi's new logo combines Pepsi's existing heritage with its vision for the future, creating a timeless brand identity. In addition, you can vividly feel the joyful moments and energy with Pepsi through the pulse emanating from the new logo.

Pepsi and Starship Entertainment plans to sequentially release various promotional contents from '2024 Pepsi Campaign' partner IVE.

Meanwhile, IVE will release its second mini album 'IVE SWITCH' on April 29th and return to global fans. In September, they will enter Japan's Tokyo Dome with an encore performance of their first world tour, 'IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE'.

<Photo=Pepsi, Starship Entertainment>

<Translated by=Jisu Kim (Dispatch)>