LE SSERAFIM joined hands with the NBA.

The National Basketball Association (NBA) announced on the 5th, "LE SSERAFIM has been selected as the 'Friends of the NBA.'"

The NBA said, "LE SSERAFIM has joined us following BTS' Suga, who was selected as an NBA ambassador in April of last year. Suga and LE SSERAFIM are the only K-pop artists."

'Friends of the NBA' is a program where the NBA collaborates with celebrities and influencers in the Asia-Pacific region. It's purpose is to communicate with fans in a new and creative way.

LE SSERAFIM plans to engage in various activities with the NBA in the future. They plan to attend NBA games and events, collaborate on exclusive content on social media, and participate in league promotions.

LE SSERAFIM said, "It's an honor. We enjoyed watching the game in person in Los Angeles last year," and added, "We look forward to experiencing more with the fans of NBA around the world in the future."

NBA Chief Marketing Officer (CMO) Tammy Henault said, "We are now collaborating with a young and dynamic group. We hope that this will become an opportunity for the NBA fans and the K-pop fans around the world to become one."

The detailed collaboration program between LE SSERAFIM and the NBA will be announced later. The latest news can be received by signing up on the official website (www.nba.com/LESSERAFIM).

<Photo=Source Music, NBA>

<Translated by=Jisu Kim (Dispatch)>