"Creating non-uniform content is my aspiration through NewJeans."  

Min Hee-jin, CEO of Ador, expressed her wish during her appearance on the Japanese NHK special documentary 'Songs Resonating Around the World ~ New Era of K-pop in Korea and Japan' on the 7th. She conducted the interview as the overall producer of NewJeans.

Firstly, CEO Min pointed out the characteristics of popular culture. She explained, "In a large market that pursues popularity, it easily revives and imitates the format that was a hit (just before)."

"I wanted to break away from the standardized framework with NewJeans."

When producing NewJeans, she emphasized the most, "There is a style that fits into the mainstream. I tried to show various styles that haven't been seen before."

In fact, NewJeans was different from the start. They rejected the formalities of idol introduction, teaser openings, and the like. The first content was the release of a music video, presenting a new paradigm.

CEO Min also shared her thoughts on NewJeans. She recalled, "I hoped to see a natural and bright appearance suitable for their age, rather than a look for business."

"I have the ultimate hope that I want to show through NewJeans."

CEO Min stated, "There is a universal tendency that human nature is drawn to," and explained, "What I want to work on is something that is never tacky and is always good, stimulating curiosity and imagination." She smiled, saying, "I want to show it through NewJeans."

CEO Min introduced a new paradigm. She was selected as 'Women who influenced the global entertainment industry' by the United States and '2023 Billboard Women in Music.'

Not only that, she also received the Presidential Commendation (Overseas Expansion Merit Division) at the '2023 Korea Content Awards' and won the Popular Arts Division at the '72nd Seoul Metropolitan Culture Awards.'

Recently, she also received the Producer Award at the '38th Golden Disc Awards.' The NewJeans members congratulated her together. CEO Min expressed her gratitude, saying, "Thank you to the NewJeans fans who are a source of strength."

NewJeans also elevated the status of K-pop worldwide. Within a year of their debut, they topped the U.S. Billboard Main Chart 'Billboard 200.' They also entered three songs into the 'Hot 100' simultaneously.

They set a record in the shortest time as well. Last year, at the '2023 Billboard Music Awards,' they won the Top Global K-pop Artist Award. It was a record achieved in just 1 year and 4 months after their debut.

In 2023, they swept major domestic awards as well. They received trophies in various categories such as Artist of the Year and Song of the Year. They thoroughly proved their global influence.

<Photo=NHK, ADOR, Golden Disc>

<Translated by=Gawon Park(Dispatch)>