IVE's Jang Wonyoung showcases doll-like visuals.

Beauty brand AMUSE's model, Jang Wonyoung of IVE, attended the AMUSE Japan pop-up event held in Shibuya, Tokyo on the 27th.

AMUSE, a K-beauty brand representing the MZ generation not only in Korea but also in global markets including Japan and the United States, is strengthening its position based on a distinctive worldview and identity. 

The brand has shown significant results on major Japanese e-commerce channels such as 'Qoo10,' 'Rakuten,' and 'Amazon.' In June, it participated in the 'Successful K-Beauty Companies in Japan' meeting, proving its popularity in the Japanese market.

Aligning with this trend, AMUSE has demonstrated its global influence and sustained brand growth through its entry into both online and offline markets in Japan.

At the 'AMUSE IN TOKYO' pop-up event held amid strong local interest in Japan, Jang Wonyoung took her time exploring the pop-up space and personally experiencing the products. Known as the 'Jang Wonyoung Tint,' she chose the '06 Seoul Girl,' a cool-toned mauve pink color, from the 12 shades of 'Gel Fit Tint.'

During the event, Jang Wonyoung revealed her distinctive presence with perfect doll-like beauty. She showcased vibrant charm with glossy pink lip makeup and radiant, luminous skin makeup.

Various makeup products presented by Jang Wonyoung can be found on the official AMUSE store, Olive Young, and other retail outlets.

<Photo=AMUSE>

<Translated by=Gawon Park(Dispatch)>