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Louis Vuitton's Daughter-In-Law Opens Exclusive Pop-Up Store in Seoul: Rosé, Lee Jung-Jae, Lee Boo-Jin Spotted at Launch Party
by. Kim jiwon

A photo of a fashion brand launching party attended by actors Lee Jung-jae and Black Pink Rosé is creating buzz.

On Wednesday (July 12), Geraldine Guyot, a daughter-in-law of Bernard Arnault, chairman of the world's largest luxury group LVMH Moët Hennessy Louis Vuitton SE (LVMH), posted photos of her brand launch party on social media.

In the photos, Guyot smiles and poses affectionately with Hotel Shilla CEO Lee Boo-jin. 'Squid Game' actor Lee Jung-jae and BLACKPINK's Rosé were also spotted at the party.

The pictures were presumably taken at Hotel Shilla, which has a traditional Korean window as its background.

Guyot recently visited Korea to launch her fashion label Destree at Hyundai Department Store's Gangnam Trade Center in Seoul. These photos seem to be from the launch party.

"I am very happy to have finally entered Korea, which has become a trend-setting hub," Guyot said. She added, "Korea has become one of the world's top three markets in just two years. We've paved the way for our first store in Seoul. Thank you to those who participated in and congratulated us on this amazing journey." 

Meanwhile, Guyot married Alessandre Arnault, Bernard Arnault's second son in October 2021.

<Translated by=Jiwon Kim(Dispatch)>

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