Brand "Thursday Island (T.I)" introduced a 2023 Spring New Campaign photo shoot with Kim Tae-ri.
Brand "Thursday Island (T.I)" joined Kim Tae-ri in the 2023 Spring New Campaign.
Kim Tae-ri is an actor with a unique pleasant energy and an honest and natural image. Thursday Island tells a special story with Kim Tae-ri.
T.I spring campaign, Kim Tae-ri under the concept of "My Favorite Things,"contains daily episodes that resemble spring, imagining her favorite things and fun times.
In the campaign, Kim Tae-ri created various styles in a space full of her favorite things along with her own attractive and natural atmosphere. It showed off its Thursday Island icon-like aspect and showed fresh chemistry with the brand.
Along with the brand's signature item, flower pattern dress, it also featured a variety of romantic styles. We propose a variety of styles with lifestyle by reinterpreting the brand's unique differentiated sensibility.
This spring's collection reflects the needs of MZ generation consumers as well as the natural romantic mood that was previously introduced. It introduces items that can be lightly differentiated from the existing mood by utilizing rich pop colors such as pink, purple, and green that resemble spring, signaling the brand's young and fresh move.
Meanwhile, the warm spring advertising campaign and video of Thursday Island's 2023 that will start anew with actor Kim Tae-ri can be found on the official website.