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“LG Gram Style NewJeans Limited Edition” sold out in 6 minutes


On the 2nd, LG Electronics announced that the limited edition of its ultra-light laptop 'LG Gram Style', which collaborated with girl group NewJeans, has been sold out.


According to LG Electronics, 200 units of the "LG Gram-style NewJeans Limited Edition," which was introduced at the live broadcast of the online brand shop at 8 p.m. the previous day, were sold out in six minutes.

The New Jean's Limited Edition added a rabbit design symbolizing New Jean's to the LG Gram-style 14-type body, mouse, and pouch, and applied an "Aurora white" color that changes colour depending on the angle of light and the direction of view.

LG Electronics and NewJeans released a music video promotion video remake of Yoon Soo-il's 1984 song "Beautiful" and recorded 2.4 million views in a week.

An official from LG Electronics said, "We maximized the customized customer experience of Generation Z (generation born in the mid-1990s to early 2000s) who wants to express their individuality with a limited edition of NewJeans".

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