Blackpink’s Jisoo has been officially appointed as Cartier’s global brand ambassador.
The luxury French jewelry and watch brand Cartier released a statement along with a photo on their official Instagram account yesterday, “Jisoo is intuitive, creative and free-spirited and has the energy to captivate an entire generation – who better than JISOO to embody the Cartier Panthère?”, showing their love and affection for the new ambassador.
Jisoo has joined as the newest member of the Panthère community, alongside stars like Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and Yasmine Sabri.
Arnaud Carrez, Vice President of Cartier remarked, “While envisioning the mood of Panthère, I instinctively thought of Jisoo. She is full of confidence and talent and is not afraid to show her capabilities to the world, and she acts as the voice of the new generation."
Jisoo in response added, “I’m delighted to be part of Cartier’s grand journey. It’s a truly meaningful honor for me to become a member of the Panthère community, in which each and every individual has their own unique and distinctive color. I’m looking forward to being able to share Panthère’s beauty with many people.”